Tag Archive | TV

Entertainment Marketing And Media Forms

As quickly as technology changes the way that we view media, so must the marketing world adapt to the viewer’s preferences. In terms of entertainment marketing, that can take several forms. In one form, talent is used in a traditional marketing campaign to enhance the visibility of the product through celebrity recognition. This also has the added value of building trust between a company and the public- given, this trust has not actually been earned by the company, but through the talent’s willingness to speak for and endorse the product, the trust given the talent by the public is transferred, at least in part, over to the company.

Another form of entertainment marketing that has been quickly growing recently has been enhanced product placement in media, such as in TV shows. Suddenly, popular sitcoms on major networks are discussing products and flashing brand names. The same is also quite easy to see in major league sports. Why might this be? Well, for one, the way people watch TV is changing. A growing number of people are not watching TV, they are watching the shows online, and so do not have the same commercial experience as those watching over the networks’ broadcast. The best way to make sure the target market you want to get your message from a celebrity source they know is to embed it in the very show itself- where it will remain regardless of the medium in which the show is watched.

Of course, when it comes to a viewer network of those watching online, especially through legal means, there is still commercial space being sold surrounding the show. These commercials, which tend to come only one at a time and may at the beginning or as “regular commercial breaks” throughout the show. Viewers are less likely to walk away or stop watching when they know it is only a single commercial before their show resumes.

All said and done, entertainment marketing has a lot of value, and a wide variety of venues in which to apply it. The best way to have a successful campaign is to work with a company who already has the connections and the know-how. Like all forms of marketing, there’s getting it done, and there’s getting it done right. Stop and think- how many times have you noticed a celebrity doing a commercial? Likely, the chances are that even when you questioned why, you still noticed it. Like a good PR campaign, the right celebrity can boost your visibility and success like magic.

What Type Of Professional Makeup Artist Do You Want To Be

If you are thinking of becoming a professional makeup artist there are a number of different career options available. Jobs in the makeup artist industry range from becoming a fashion model makeup artist to applying make-up in a funeral home. Of course there are many options in between. Working as a freelance makeup artist is one. Working on video or commercial shoots are others. Before you begin a career in this field, its a good idea to sit down and figure out what type of makeup artist job would most suit you. This will increase the likelihood that you will actually enjoy what youre doing and not just collecting a paycheck waiting for the workday to be over.

Doing makeup in fashion settings is one option and its a good one. This includes things such as magazine shoots, fashion runway modeling, and even doing makeup for fashion industry video promotions. Unfortunately, pay in this field is generally low, except for makeup artists with a well established reputation.

Another career choice is as a make-up artist in the film and television industries. These people work with the Director in establishing the style of the production and the make-up requirements. This type of work exists in film, TV, advertising and corporate videos etc. The pay in this area is again generally low. A trainee will often work for nothing or very low wages in order to build a portfolio. A lot of the work in this area is freelance, which makes it tough to guess how much money a person might make. Yearly earnings can vary. One person might make $34,000 and another, $60,000 per year. It just depends. However, top earners in this field can earn up to $150,000 a year.

An area of the business that is not often thought of is a mortician makeup artist. These peoples job is to give bereaved families the opportunity to remember their loved one as they were in life. Applying makeup for funeral homes is not a job for everyone but it can be a rewarding career. The pay in this area is generally pretty high because many mortician makeup artists are also funeral home directors.

There are available makeup artist jobs for young up and coming professional makeup artists. It might take a little time to find your niche and thats to be expected. Dont feel bad because once you find where you fit youll enjoy what youre doing because it will adequately suit you.

Different Types Of In-flight Entertainment Facilities Provided By Various Airlines

Passengers traveling in first and business class can enjoy in-flight entertainment facilities. Certain in-flight entertainment facilities can be enjoyed by economy class also. Below are the lists of Airlines that provide in-flight entertainment facility.

Air Canada:
Air Canada airlines provide various in-flight entertainment to its business class passengers like Internet, TV, Music and games etc. Air Canada introduced Gogo WiFi service between Montreal/Toronto and Los Angeles. All Air Canada planes feature seat back TVs throughout. A passenger can enjoy 300 hours of free entertainment including international movies and television shows in a range of languages. Air Canada”s have preloaded CDs for international travel. You will find XM radio on many other flights like executive and economy classes in North America. Passengers can enjoy games on TV.

Delta Airlines:
Delta Airlines WiFi is very impressive with over 1,800 flights outfitted and 500+ planes, a huge feat for the world”s largest airline. You can find Gogo In-flight Wi-Fi on some of the airlines. Passengers can watch 18 satellite channels, HBO series and 28 films. This seat-back system with a 7″ display can be found on most domestic flights 4+ hours in length and always on main international routes. Delta offers 16 channels of audio entertainment, a dance music channel called “Delta Pride”. Passengers can enjoy 4100 songs across 14 music categories. Passengers can enjoy various games like Bookworm, chess, poker, solitare, Galaktor, interactive trivia and more.

United Airlines:
United Airlines have Gogo WiFi installed on 757s. All their “p.s. premium service” transcontinental flights between New York and both Los Angeles and San Francisco have it. Passengers can plug into 18 channels of XM radio brought to you by Microsoft Zune, it is pre-programmed and not satellite. Children can enjoy XM kid”s channel.

US Airways:
US Airways have A321 aircraft hooked up with Gogo in-Flight WiFi. If you”re flying overseas on an A330 in any class, you”ll find yourself with a rare seat back TV. Seat “”back TVs are also found in the upper classes onboard international flights using 757s and 767s. You can only listen to 10 music channels.

Continental Airlines:
Continental Airlines abandoned LiveTv to go with Gogo In-Flight internet. If a passenger is flying in 777 aircraft they can enjoy 150 movies and 300 TV shows. In this aircraft, passengers can listen to 3000 songs. You can also play 25 games plus Berlitz WordTraveler. In 767 aircraft, passengers can enjoy 20 channels of audio programming and 10 games.

British Airways:
Passengers traveling in British Airways can watch movies, TV and play games as well as listen to radio and music channels for entertainment. Passengers can enjoy inspirational on-board magazine online, with great travel articles and destination information to enjoy without leaving their seat.

People can enjoy tasty meal options, which are offered free of charge on all flights. Passengers with dietary needs can enjoy special and medical meals.

Stylish Nerd Glasses A Fad In The Making

Is it weird to see the two words stylish and nerd in the same phrase: stylish nerd glasses? For some one who’s under the influence of conventionality, it sure is. For as long as one could remember, nerd has been considered dork. Mention of the word brings to mind immediately images of bookish professors or IT people with untrimmed hair and dirty cloth sitting in front of computers or with a heavy and thick book. That stereotypic view, however, needs to be changed in todays’ fasting developing era. Nerds are no longer your old skinny and unpopular dudes who have no chicks and eat their computer codes for lunches. Nerds are the emerging fashion trend setter with their eccentric behaviours and iconic smart looks. As a matter of fact, they are the new sexy. >

With the nerds rising in the fashion field, it is only natural that stylish nerd glasses emerge as well. Unconventional color, exceptionally unique shape and always exaggerating and shocking use of material make them the new found favourite for many young people and their elderly alike. That budding momentum is only accelerated when The Big Bang Theory become a household name. The hit TV show surrounding the lives of a bunch of high IQ nerds and their hot neighbour pushed the nerd trend higher and made it an official thing. Now, people around the world are copying the dressing style and of course glasses wearing style of characters from the show. For instance, Leonard, the physicist from the show who is also one of the main character, is loved for his outstanding performance in the show and his adorable stylish nerd glasses.

In this age, nothing speaks more to people’s heart and eyes than a pair of stylish eyeglasses. Combing that with the most current and most in buzzword in the business and you get stylish nerd glasses. And need I remind you: once you set your hands on one pair of such glasses, you will truly never regret. As those who know a thing or two about glasses say, once you go nerd, you will always be nerd.

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