Archive | October 7, 2017

Chesterfield Sofas Selling The Lifestyle

Whats the best way to sell a product? Should manufacturers concentrate on the product itself, or should they try to sell it as part of a lifestyle choice? Well, judging by the way the chesterfield sofa is increasingly used in advertising these days; it would appear that you need to concentrate on aspirational marketing and selling a lifestyle. The clever advertisers paint a picture of domestic bliss, stylish modern living or traditional homely comfort. The thing is these iconic chesterfield sofas and chairs are stealing the show, though its arguable whether that wasnt actually the advertisers intention. Still, chesterfield sofas have been stealing the headlines for centuries now and will no doubt continue to do so.

It started with Virgin Medias advertisement for their TiVo box. Wheel in a famous actor, Mark Warren: sit him on a stylish contemporary chesterfield sofa and sell a lifestyle along with the product, and hey presto, youre onto a winner. The advert is now legendary as is the sofa, and Virgin are laughing all the way to the bank. Then came Boss with their Orange fragrance for men: cue Orlando Bloom, and a host of traditional chesterfield chairs. The tills then started ringing job done. If that was good enough for Boss, it was also good enough for Liam Gallagher. He chose to market his Pretty Green fashion labels latest collection by employing the services of a be-suited Paul Weller and a sumptuous-looking chesterfield chair. A classic cut suit and a classic item of furniture: it was the match made in heaven.

Not to be outdone, Boss is back in the mix again with its female fragrance version of Orange. The advert pictures English actress Sienna Miller seductively draped across an ultra-stylish chesterfield-inspired white leather chair. She might be better known as an actress in films like Alfie, or the on-off-on partner of fellow actor Jude Law, or even as one of the witnesses in the current Leveson Enquiry into media standards, yet Miller is the perfect choice for the latest fragrance campaign: a typical English rose, but with modern appeal and a sense of fun. Traditional classic looks with a contemporary twist. Hence the contemporary chesterfield chair: sleek and stylish, but with an impeccable pedigree.

Famous Libra Celebrities

Those who belong to the Libra sun sign are born between September 24 and October 23. Libra is the only inanimate sign of the zodiac and those who are born under this sun sign are known for their charm, elegance and good taste. They are also extremely gentle and are natural lovers of harmony and beauty. Given below are 5 famous Libra celebrities.

Brigitte Anne-Marie Bardot is a famous French actress and singer. She has acted in several films and became famous for her role in Roger Vadim’s film, -And God Created Women-. She has also won several awards for her lively roles.

Anna Eleanor Roosevelt was the first lady of the United States who supported the New Deal policies of her husband, Franklin Delano Roosevelt. She continued to be a speaker, politician, international author and activist for the New Deal coalition even after her husband’s demise.

Henry Graham Greene was a popular English playwright and author whose works explore the political and moral issues of the modern world. His works were based on Catholic religious themes. The Power and the Glory, Brighton Rock, The End of the Affair are some of his leading works.

Mohandas Karamchand Gandhi was born on 2 October 1869 and was a great ideological leader of India during the Independence movement. He firmly believed in the concepts of Ahimsa and Satyagrapha. His leadership and philosophy enabled India to become free from the British rule. He also inspired movements for freedom and civil rights across the world.

T. S. Eliot was a famous U.S born British playwright, literary critic and poet of the 20th century. Some of his best-known poems in the English language include The Hollow Men, The Waste Land, Ash Wednesday and others. He won the Nobel Prize in Literature in 1948.

The aforesaid celebrities were known for their well balanced work and good perception skills. Librans are also known for their critical ability with which they are able to view their own efforts as well as those of others. While some may be content with what they have, others may be very ambitious. Librans can succeed as lawyers, administrators, lawyers, bankers, artists and civil servants.

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