Archive | September 30, 2017

Michael Burg Charlotte Reaching out to A- listed Celebrities

is the President and founder of Edge Health located in Charlotte, North Carolina. Edge Health specializes in developing entertaining and compelling health education and awareness campaigns. By combining personal testimony and performances from celebrities whose own lives have been affected by health concerns, Edge’s campaigns provide critical health messaging in a unique and personalized manner, unlike most traditional health education campaigns. Edge’s communication strategy integrates broadcast TV, digital and social media platforms to deliver health information to a target audience whenever and wherever they might be.

In developing messaging for these campaigns, Edge works closely with prominent professional medical associations and patient advocacy groups. These types of partnerships ensure that all health information is both timely and reliable. Edge’s campaigns are made possible through the generous sponsorship of private business and organizations concerned about improving the health and education of the general public. These businesses include Sanofi, Amgen, JC Penney, Nationwide Insurance, Wachovia Bank (now Wells Fargo), Five Rivers Winery and the University of Chicago Medical Center, to name a few. Edge continues to draw support from other distinguished international and regional businesses.

Michael Burg’s Charlotte company has developed a number of successful health campaigns. These include Kaleidoscope, a popular skating and musical extravaganza that promote the importance of education and awareness on a variety of cancers affecting women. Edge has also produced Hope Rocks, the first campaign of its kind using music to communicate to children about cancer. This show was aired on FOX and included young cancer survivors together with young celebrities who had been affected by the disease.

Edge Health’s marketing techniques are useful for companies who have implemented traditional health communication strategies without realizing that today’s health care consumer demands more innovative and creative methods to learn about personal health. To ensure success for these types of campaigns it is important to develop strategies and tactics that combine credible information with dynamic and entertaining presentations. Edge uses a multi-faceted and celebrity driven entertainment and education platform tailor made for the product or company. This multi- faceted approach offers a host of options to cater to different healthcare messaging needs and diverse audiences.